"I always dreamed of becoming a destination wedding photographer, but I didn't know how to get there."
MEET DESTINATION WEDDING PHOTOGRAPHER FROM BRISBANE
For three years, her website had remained largely unchanged.
While she was receiving some enquiries, they weren't the right enquiries and they weren't moving her closer to the business she truly wanted to build.
She had the talent.
She had the experience.
What she lacked was a website strategy that reflected where she wanted her business to go. The result? She felt stuck.
BRAND POSITIONING
WEBSITE DESIGN
CLIENT EXPERIENCE
When your website matches where you want to go - Everything changes.
WHAT WAS HOLDING HER BAC?
Nothing on the website clearly communicated her desire to photograph destination weddings.
The website reflected where her business had been, not where she wanted it to go.
Her personality, story and unique approach weren't being fully showcased.
The content wasn't speaking directly to couples planning luxury destination weddings.
Love Online Designs focused on:
"
I'M SO HAPPY TO HAVE A WEBSITE THAT IS GOING TO ATTRACT WHERE I'M GOING IN MY BUSINESS".
SARA BRISBANE DESTINATION WEDDING PHOTOGRAPHER
what i changed on the website
love online designs APPROACH
Instead of designing for the business she had, we designed for the business she wanted.
Clarified Her Vision
We identified exactly what kind of weddings she wanted to attract and built the website around that goal.
Crafted Strategic Messaging
We focused on storytelling, experience and emotional connection rather than simply listing services.
Created A Clear Customer Journey
Every page was designed to guide dream clients towards enquiring.