Hi I'm Tracey I started designing websites because so many beautiful businesses hidden behind squished layouts, tiny unreadable text, and confusing navigation.
But more than that —I know what it’s like to have a website that...
doesn’t feel like you.
You’ve poured your heart into your business — your style, your voice, your energy — but when you look at your website? The layout doesn't match your voice. It’s flat. It’s not who you are. And worst of all… it’s not working.
I know, because I’ve been there to.
When I started building my online presence over 15 years ago in the wedding industry, I thought I was doing everything right.
I paid thousands for branding.
I hired a copywriter.
And a expensive website designer.
Still… no leads. No clarity. Nothing felt like me.
And the copy I paid for? Copied from someone else’s site — word for word.
The branding? Pretty, but didn't fit my personality.
The website designer - charged me for any changes.
I felt like I wasted so much money. And honestly, a bit foolish for trusting the process.
I stopped outsourcing my voice and personal style.
I designed my own website 10 years ago, and wrote words the way I actually talk.
No pretending. No overthinking. Just me.
And everything changed.
I started attracting the right people.
People connected with me.
Enquiries started rolling in.
I was booked out 1.5 year in advance
I finally felt like my website worked for me — not against me.
Wake-Up Call
That was my
She had a gorgeous shop — full of warmth and personality. But her website didn’t reflect her at all. And no enquiries.
I rebuilt her site, wrote honest copy that sounded like her, and launched it.
She had her first enquiry within 24 hours.
That’s when I realised this wasn’t just design
Your website should feel like you — where your style, vibe, and values come together to make a memorable first impression.
From my website to my pricing page and wedding guide — every detail is designed with intention. I’ve created collections because your client experience should feel personal, not one-size-fits-all.
Forget cramped, cluttered pages and hard-to-read fonts. Your work deserves a clean, spacious layout that highlights your unique gifts and connects with your audience effortlessly.