I invested in a website but hadn't received a single enquiry through it in over three months.
MEET WEDDING PLANNER / STYLIST FROM PERTH
Meanwhile, people were regularly walking into her shop and complimenting her beautiful space. The business itself wasn't the problem. The website simply wasn't converting visitors into enquiries.
Like many business owners, she believed that having a website was enough. But a beautiful website without strategy just sits there not doing it's job.
BRAND POSITIONING
WEBSITE DESIGN
CLIENT EXPERIENCE
When your website matches how beautiful your store front is- Everything changes.
WHAT WAS HOLDING THE OLD WEBSITE BACK?
Difficult to Read. Small font sizes made important information easy to miss.
Different photography styles created a disconnected experience.
The website didn't reflect the beautiful in-store experience.
Visitors couldn't quickly understand what made the business different.
No Clear Next Step.
Love Online Designs focused on:
"I RECEIVED AN ENQUIRE 24 HOURS AFTER LAUNCHING, AND ANOTHER AND ANOTHER!"
KERRI WEDDING PLANNER
what i changed on the website
love online designs APPROACH
Design Structure
Her shop was feminine, elegant and classy. Full of beautiful design and styling. I wanted the website to match this with more white space and feminine colours, elegant fonts.
Photo Placements
Photos with the same styles that matched the design. It needed less brides and more of her work/ style.
Stronger Copy writing
Content repositioned around the client's needs and outcomes.
Strategic Calls-To-Action
Understanding the client experience and clear pathways guiding visitors towards booking a complimentary call.